{"id":115498,"date":"2026-02-13T20:36:24","date_gmt":"2026-02-13T18:36:24","guid":{"rendered":"https:\/\/granada.salesianos.edu\/colegio\/?p=115498"},"modified":"2026-02-13T20:36:29","modified_gmt":"2026-02-13T18:36:29","slug":"12-a-jornadas-de-comunicacion-comunicar-bien-comunicar-vida","status":"publish","type":"post","link":"https:\/\/granada.salesianos.edu\/colegio\/blog\/12-a-jornadas-de-comunicacion-comunicar-bien-comunicar-vida\/","title":{"rendered":"12 \u00aa Jornadas de Comunicaci\u00f3n. \u00abComunicar Bien, Comunicar Vida\u00bb"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:81395b40-21a9-4cf5-ac5e-7d1612d5cef6-0\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ef8efefe-5bd6-4378-b3fa-0365426a825d\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"105\" data-end=\"483\">Sevilla acogi\u00f3 los d\u00edas 12 y 13 de febrero un encuentro clave para la comunicaci\u00f3n salesiana en Espa\u00f1a. Bajo el lema \u201cComunicar Bien, Comunicar Vida\u201d, cerca de un centenar de delegados, entre los que se encontraban nuestros compa\u00f1eros Javier y Mar\u00eda \u00c1ngeles,\u00a0y responsables de comunicaci\u00f3n de distintas presencias salesianas se dieron cita para compartir experiencias, actualizar conocimientos y definir nuevas l\u00edneas estrat\u00e9gicas para la Congregaci\u00f3n.<\/p>\n<p data-start=\"485\" data-end=\"841\">El encuentro tuvo un marcado car\u00e1cter pr\u00e1ctico. A lo largo de las jornadas se desarrollaron talleres t\u00e9cnicos centrados en herramientas y competencias fundamentales para el entorno digital actual: retransmisiones en streaming, gesti\u00f3n de redes sociales como TikTok mediante plataformas como Metricool, edici\u00f3n de audio y dise\u00f1o visual, entre otros \u00e1mbitos.<\/p>\n<p data-start=\"843\" data-end=\"1165\">Javi Valiente, Delegado Nacional de Comunicaci\u00f3n, subray\u00f3 la relevancia del encuentro destacando que \u201cla comunicaci\u00f3n se ha convertido en un eje transversal de la misi\u00f3n salesiana. No se trata solo de informar, sino de transmitir la vida que se genera en nuestras casas y conectar con los j\u00f3venes en sus propios espacios\u201d.<\/p>\n<p data-start=\"1167\" data-end=\"1514\">Uno de los momentos m\u00e1s destacados fue la intervenci\u00f3n de Ra\u00fal Ord\u00f3\u00f1ez (@Jaspeante), especialista en comunicaci\u00f3n digital, quien abord\u00f3 el papel de la Inteligencia Artificial como herramienta de apoyo en la labor comunicativa. Ord\u00f3\u00f1ez puso el acento en su potencial para optimizar procesos y mejorar el alcance del mensaje sin perder autenticidad.<\/p>\n<p data-start=\"1516\" data-end=\"1861\">El programa incluy\u00f3 adem\u00e1s espacios de trabajo colaborativo, an\u00e1lisis de m\u00e9tricas, planificaci\u00f3n de contenidos y una mesa redonda para compartir buenas pr\u00e1cticas. Estas aportaciones confluyeron en la presentaci\u00f3n del nuevo Plan de Comunicaci\u00f3n de Salesianos, que busca consolidar una identidad visual y narrativa coherente en todo el territorio.<\/p>\n<p data-start=\"1863\" data-end=\"2034\">El encuentro se complet\u00f3 con momentos de convivencia, incluyendo una visita guiada por el centro hist\u00f3rico de Sevilla y un recorrido nocturno por los jardines del Alc\u00e1zar.<\/p>\n<p data-start=\"2036\" data-end=\"2190\" data-is-last-node=\"\" data-is-only-node=\"\">La cita concluy\u00f3 con un compromiso com\u00fan: seguir fortaleciendo una comunicaci\u00f3n que, en el \u00e1mbito salesiano, no solo informa, sino que educa y evangeliza.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; 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